Sentyment vs. Brand24: $29 Comment Analysis or $199 Brand Monitoring?

What is the difference between Sentyment and Brand24?

Brand24 is a media-monitoring tool: you give it keywords, and it continuously collects public mentions of them across social platforms, news, blogs, podcasts, and forums, then alerts you when volume or sentiment moves. Sentyment is a comment-analysis tool. Point it at a specific post, video, thread, or topic and it reads the comments underneath, then returns a sentiment and emotion breakdown with the quotes behind each score.

Sentyment vs. Brand24 at a glance

How much does Brand24 cost?

Brand24 starts at USD $199 per month billed annually ($249 month-to-month) for the Individual plan, which covers 3 keywords, 2,000 mentions per month, one user, and updates every 12 hours. It has no free plan, but there is a 14-day free trial with no card required and a 30-day money-back guarantee. Prices change, so confirm current figures at brand24.com/prices before you buy.

The limits on each plan matter more than the headline price:

• Keyword caps bite early. Tracking your brand, two competitors, and a product name is 4 keywords, one more than the Individual plan allows.
• The AI Brand Assistant, Lightning Search, and AI Events Detection start on Pro ($399/mo annual).
• API access is a paid add-on.
• New projects backfill up to 30 days of past mentions, so if you start tracking well after a launch, Brand24 won't have the early discussion.
• Brand24 keeps mentions in its archive for 1 month on Individual and 12 months on Team and above.

How much does Sentyment cost?

Sentyment has a free plan with 20 credits per month and no card required. Paid plans are Standard at USD $29/month (300 credits) and Pro at USD $79/month (1,000 credits), and unused credits roll over for up to one month. Every plan includes all three modules and all six platforms; the plans differ only in how many credits you get. Full details are on the pricing page.

Sentyment shows the credit cost before each run, so you know what an analysis will cost before you start it.

What does it cost to research one competitor for a month?

Say a competitor launched a product and you want to know how it landed. In Sentyment, analysing the 10 biggest Reddit threads (10 credits), 5 YouTube reviews (5 credits), and 5 of their Instagram launch posts (25 credits) costs 40 credits, well inside the 300 credits on the $29/month Standard plan. In Brand24, the same job means adding the competitor as a tracked keyword on a plan that starts at $199/month billed annually.

The comparison is not like-for-like. For that $199, Brand24 keeps watching the keyword every day, picks up news articles, blog posts, and podcasts that Sentyment never looks at, and alerts you when something spikes. Sentyment reads the specific threads you chose in depth and watches nothing between runs. If you need the ongoing watch, the price difference pays for it. If you only need one good answer about the launch, most of that $199 goes on monitoring you won't use.

Does Brand24 analyse Instagram and YouTube comments?

Brand24 analyses YouTube comments, but its Instagram and Facebook coverage is narrower. According to Brand24's help centre, Instagram data comes from public posts containing the hashtags you track (plus some Reels) and requires a connected Instagram Business or Creator account. Facebook coverage is limited to public posts and comments on Pages you connect, with no personal profiles or groups. Brand24 says its YouTube monitoring covers video titles, descriptions, transcripts, and comments.

Sentyment starts from the post instead of the keyword. You paste the URL of a specific Instagram post, YouTube video, Reddit thread, TikTok, X post, or Facebook post, and it pulls the comments from that post and analyses them, up to 250 comments per URL on the Free plan. You don't need to connect an account, and it works on anyone's public post, including a competitor's.

How accurate is each tool's sentiment analysis?

Brand24 reports that its sentiment model reaches up to 95% accuracy (macro F1, measured on its own set of 50,000 mentions). The test set is not public, so nobody outside Brand24 can check that figure. Brand24's help docs point to the usual weak spot for automated sentiment: sarcasm and context-dependent mentions, where an ironic complaint can be tagged positive. You can correct a mention's sentiment by hand.

Sentyment hasn't solved sarcasm either, and no automated model has. It shows every sentiment and emotion result next to the comments that produced it, so when the model misreads a sarcastic comment, that comment is in the report for you to see. When a report goes in front of a stakeholder, being able to show the quotes counts for more than a headline accuracy number.

Who should actually use Brand24?

Brand24 is the better choice when you need continuous monitoring across social media, news, and the wider web. It is a good fit for:

• PR and comms teams that need to know within the hour when a brand name spikes, with real-time updates and storm alerts from the Pro plan
• Brands that need news, blogs, podcasts, and newsletters covered as well as social media
• Teams that report on share of voice, reach, and advertising-value equivalent (AVE) over time
• Agencies that need client-ready PDF and PPTX reports, and white-label reports on Business
• Teams with several people in the tool, since users are unlimited from the Team plan up
• Buyers who want published prices and self-serve setup

Who should actually use Sentyment?

Sentyment is the better choice when the question is specific and the evidence needs to be the comments themselves:

• Founders, small marketing teams, and researchers who need answers without committing to $199 or more a month
• Anyone analysing a specific post, video, or thread, such as a competitor's launch or a complaint that went viral
• Teams working mainly from Reddit, YouTube, and Instagram comment sections, including other people's posts
• Brands vetting an influencer's audience from real comments rather than follower counts
• Anyone who wants the quotes behind a sentiment score, ready to paste into a deck
• Teams whose research is occasional, since unused credits roll over for up to a month

Can you use Brand24 and Sentyment together?

Yes. Brand24 works as the always-on monitor that tells you a conversation is happening, and Sentyment reads the threads it flags to show what the commenters think. When Brand24 shows a spike on Reddit or YouTube, running the top threads through Sentyment turns a volume chart into quotes you can cite. This is the same listening-versus-analysis split covered in Sentiment Analysis vs. Social Listening.

Frequently asked questions

Does Brand24 have a free plan?

Brand24 has no free plan, only a 14-day free trial with no credit card required. Paid plans start at $199/month billed annually. Sentyment has a permanent free plan with 20 credits per month.

What is a cheaper alternative to Brand24?

For continuous keyword monitoring, Awario is the usual lower-cost comparison, starting at USD $49/month or $29/month billed annually; see Sentyment vs. Awario for how it lines up. Mention used to be the other obvious answer here, but it stopped selling self-serve plans to new customers in July 2025 and its Company plan now starts at USD $599 a month on an annual contract, which Sentyment vs. Mention covers. If you need sentiment on specific comment threads, Sentyment has a free plan and paid plans from USD $29/month, with no keyword caps and no seat fees.

Who owns Brand24?

Brand24 is majority-owned by Prowly, a subsidiary of Semrush, which Adobe acquired in April 2026. Prowly took its majority stake in 2024. Brand24 was founded in 2011 in Wrocław, Poland.

Is Brand24 good for Reddit?

Brand24 covers Reddit: it monitors public subreddits for your keywords and includes Reddit mentions in its feed and sentiment scores. If Reddit is your main source and you want the comments under a specific post analysed together, a URL-based tool like Sentyment gives more depth per thread at 1 credit per URL.

Can Brand24 analyse a competitor's Instagram comments?

Brand24 is not built for it. Its Instagram collection works by hashtag through a connected account, so reading the comments on one specific competitor post is outside its core use. Sentyment analyses the comments on any public Instagram post URL for 5 credits.

Conclusion

Brand24 and Sentyment answer different questions. Brand24, from $199/month, answers "where is my brand being mentioned, and is that changing?" continuously, across social media, news, and the wider web. Sentyment, free or from $29/month, answers "what do the people in this thread think, and what did they say?" on demand, with the comments as evidence. Teams that already pay for Brand24 can add Sentyment for the threads that need a closer read.