Sentyment vs. Brand24: $29 Comment Analysis or $199 Brand Monitoring?

What is the difference between Sentyment and Brand24?

Brand24 is a media-monitoring tool: you give it keywords, and it continuously collects every public mention of them across social platforms, news, blogs, podcasts, and forums, then alerts you when volume or sentiment moves. Sentyment is a comment-analysis tool: you give it a specific post, video, thread, or topic, and it reads the comments underneath and returns a sentiment and emotion breakdown backed by the actual quotes. Brand24 tells you that people are talking; Sentyment tells you what the comments actually say.

That difference drives almost everything else: pricing, data coverage, and which team each one suits.

Sentyment vs. Brand24 at a glance

How much does Brand24 cost?

Brand24 starts at USD $199 per month billed annually ($249 month-to-month) for the Individual plan, which covers 3 keywords, 2,000 mentions per month, one user, and updates every 12 hours. There is no free plan; there is a 14-day free trial with no card required and a 30-day money-back guarantee. Prices change, so confirm current figures at brand24.com/prices before you buy.

A few details on the pricing page matter more than the headline number:

• Keyword caps are the real constraint. Tracking your brand, two competitors, and a product name already exceeds the Individual plan's 3 keywords.
• The AI Brand Assistant, Lightning Search, and AI Events Detection start on Pro ($399/mo annual).
• API access is a paid add-on on top of the plan price.
• New projects backfill up to 30 days of past mentions. If you start tracking after a launch has already happened, older discussion is not collected.
• Mentions are archived for 1 month on Individual and 12 months on Team and above.

How much does Sentyment cost?

Sentyment has a free plan with 20 credits per month and no card required. Paid plans are Standard at USD $29/month (300 credits) and Pro at USD $79/month (1,000 credits), with unused credits rolling over for up to one month. Every plan includes all three modules and all six platforms. The only thing that scales is volume. Full details are on the pricing page.

The credit cost is shown before each run, so the price of an analysis is known before you spend anything.

What does it cost to research one competitor for a month?

Say a competitor launched a product and you want to know how it landed. In Sentyment, analysing the 10 biggest Reddit threads (10 credits), 5 YouTube reviews (5 credits), and 5 of their Instagram launch posts (25 credits) costs 40 credits, well inside the 300 credits on the $29/month Standard plan. In Brand24, the same job means adding the competitor as a tracked keyword on a plan that starts at $199/month billed annually.

The comparison is not quite like-for-like, and it is worth being clear about why. For that $199, Brand24 keeps watching the keyword every day, picks up news articles, blog posts, and podcasts that Sentyment never looks at, and alerts you when something spikes. Sentyment gives you a deep read of the specific threads you chose, and nothing in between runs. If you need the ongoing watch, the price gap buys something real. If you needed one good answer, it does not.

Does Brand24 analyse Instagram and YouTube comments?

Partly, and with conditions. According to Brand24's own help centre, Instagram data is collected from public posts containing the hashtags you track (plus some Reels), and it requires connecting an Instagram Business or Creator account; Facebook coverage is limited to public posts and comments on Pages you connect, with no personal profiles or groups. Brand24 says its YouTube monitoring covers video titles, descriptions, transcripts, and comments.

Sentyment works the other way round. Rather than collecting mentions of a keyword, you paste the URL of a specific Instagram post, YouTube video, Reddit thread, TikTok, X post, or Facebook post, and it pulls the comments on that post and analyses them, up to 250 comments per URL on the Free plan. No account connection is needed, and it works on anyone's public post, including a competitor's.

How accurate is each tool's sentiment analysis?

Brand24 reports that its sentiment model reaches up to 95% accuracy (macro F1, measured on its own set of 50,000 mentions); the test set is not public, so that figure cannot be independently checked. Independent reviews and Brand24's own help docs note the usual weak spot for automated sentiment: sarcasm and context-dependent mentions, where an ironic complaint can be tagged positive. Brand24 lets you manually correct a mention's sentiment.

Sentyment does not claim to have solved sarcasm either; no automated model has. Its approach is to make every score checkable: each sentiment and emotion result is shown alongside the actual comments that produced it, so a misread is visible in the report rather than hidden inside a percentage. For a report going in front of a stakeholder, being able to show the quotes matters more than a headline accuracy number.

Who should actually use Brand24?

Brand24 is the better choice when the job is continuous monitoring across the whole web, not a one-off read of specific threads. Its strengths are genuine:

• PR and comms teams that need to know within the hour when a brand name spikes, with real-time updates and storm alerts from the Pro plan
• Brands that care about news, blogs, podcasts, and newsletters, not just social comment sections
• Teams that report on share of voice, reach, and advertising-value equivalent (AVE) over time
• Agencies that need client-ready PDF and PPTX reports, and white-label reports on Business
• Teams with several people in the tool, since users are unlimited from the Team plan up
• Buyers who want transparent, published pricing and a self-serve setup rather than an enterprise sales process

Who should actually use Sentyment?

Sentyment is the better choice when the question is specific and the evidence needs to be the comments themselves:

• Founders, small marketing teams, and researchers who need a real answer without a $199+/month commitment
• Anyone analysing a specific post, video, or thread: a launch, a competitor's announcement, a viral complaint
• Teams working mainly from Reddit, YouTube, and Instagram comment sections, including other people's posts
• Brands vetting an influencer's audience from real comments rather than follower counts
• Anyone who wants the quotes behind a sentiment score, ready to paste into a deck
• Teams whose research is occasional, since credits roll over, and there is nothing to pay for in months with no questions

Can you use Brand24 and Sentyment together?

Yes, and the split is clean: Brand24 as the always-on radar that tells you a conversation is happening, Sentyment as the diagnosis that tells you what the people in those threads actually think. When Brand24 flags a spike on Reddit or YouTube, running the top threads through Sentyment turns a volume chart into cited evidence. This is the same listening-versus-analysis split covered in Sentiment Analysis vs. Social Listening.

Frequently asked questions

Does Brand24 have a free plan?

No. Brand24 offers a 14-day free trial with no credit card, and paid plans start at $199/month billed annually. Sentyment has a permanent free plan with 20 credits per month.

What is a cheaper alternative to Brand24?

If you need continuous keyword monitoring, lower-cost monitoring tools such as Awario are the usual comparison; check their current plans directly. If what you actually need is sentiment on specific comment threads, Sentyment starts free and its paid plan is USD $29/month, with no keyword caps and no seat fees.

Who owns Brand24?

Brand24 was founded in 2011 in Wrocław, Poland. Since 2024 it has been majority-owned by Prowly, a subsidiary of Semrush, and Adobe completed its acquisition of Semrush in April 2026.

Is Brand24 good for Reddit?

Brand24 monitors public subreddits for your keywords and includes Reddit mentions in its feed and sentiment. If Reddit is your main source and you want the full comment thread under a post analysed, a URL-based tool like Sentyment gives more depth per thread at 1 credit per URL.

Can Brand24 analyse a competitor's Instagram comments?

Brand24's Instagram collection is hashtag-based and runs through a connected account, so reading the comment section of a specific competitor post is not its core use. Sentyment analyses the comments on any public Instagram post URL for 5 credits.

Conclusion

Brand24 and Sentyment answer different questions. Brand24, from $199/month, answers "where is my brand being mentioned, and is that changing?" continuously, across social, news, and the wider web. Sentyment, free or from $29/month, answers "what do the people in this thread actually think, and what did they say?" on demand, with the comments as evidence. Buy Brand24 if you need the radar; use Sentyment if you need the answer.